STRATEGIC INNOVATION
Our Process and Success Stories
We are a mix between a UX Strategic consultancy company and a Design Thinking “brain” provider, which means we provide thinking juice for companies or agencies which want to enhance or boost their teams’ strategic and thinking capabilities for innovation purposes.
“We cannot solve our problems with the same thinking we used when we created them.”
– Albert Einstein
It may sounds a bit cheesy, but It’s a helluva work and professionally fun.
Are we an experience design agency? Well, no. Ok, sort of.
We are a think tank team / business unit for hire.
We work well along with design agencies and their clients but also with internal teams and external service providers. We empower our clients with user research activities, design thinking, product ownership and service design.
Think of us as premium high performance motor gasoline additive: the client do have a motor, they have a preferred gasoline, but sometimes, they need a performance and innovation boost.
We are based in Italy, Milan and Bologna, but we all are smart workers.
Yes, smart and workers.
Get in touch with us, hello@prsd.it.
UnipolSai, Unipol Group
BPER:Banca, BPER Group
Banca 5, Intesa Group
Intesa San Paolo
Generali, Generali Group
Banca di Sondrio
Banca Mediolanum
De’Longhi
Elica
Juventus F.C.
Telecom Italia
Gruppo 24 Ore
Il Mulino
Dehoniane
Gaspari Edizioni
Trentino Marketing
Trentino Sviluppo
Edison, EDF Group
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Manuntencoop Private Sector / H2H
Epoca Ricerca
Liqid
AQuest
Ideato
e-xtrategy
Synesthesia
BRG Communications
Sinfonia Lab
Coders51
Imola Informatica
Bunker
Amplifon
United Nations: World Food Programme
Expo 2016 Milan
Alma Mater Foundation
University of Bologna
Bologna Business School
Tag Master Class
Working Capital, Telecom Italia Group