Better Software 2013

Two days and I will open the UX track at the Better Software 2013, a great software conference in Italy, mon 11 and tue 12 of November.

What is the Better Software Conference?

It’s a 2 day event full of talks, workshops and other amenities totally devoted to the software workers community, and by workers I mean anyone involved in a software production, designers, developers, managers and salesmen.

The landscape of software and internet workers is changing with a really fast pace: people are evolving the mentality and the cultures of their own companies by developing new way of working or applying, in new contexts, methodologies already proven to have effective.

It’s a kind of a revolution from below, where people are regaining control and responsibility of their own role and job.

Isn’t it a beautiful thing?

We try to work better, in order to write better software, in order to run better products, in order to enable better services to improve our life.

We are not just cogs in a machine which must be oiled to work properly, we are thinking beings and everyday we have the opportunity to make incredible decisions.

Sounds crazy and awesome!

I am very excited, It doesn’t happen to everyone to have the honor to be the first speaker, break the ice and live up the expectations.

The main theme of my talk will be this “awesome situation” for sure, but I still have to decide the right format: I don’t want to tell you a personal story, it’s so personal that sometimes listeners are not able to feel it their own.

I want to inspire people in a way that a day, a week or even a month later, something will still clinging in their ears and whispering “C’mon, you can do better than this!”

Are you curious?

I’ll talking about social responsibility, how our work can create an influence on our habits, our society, our culture.

As a designer, I always have to advocate for the user and his needs, but my colleagues don’t. They don’t have this kind of sensibility and their role, as manager or as developer, tends sometimes to relieve them from thinking about a greater goal.

I didn’t write “Greater Good” on purpose: It ‘s not a matter of ethics or morality, but about living our profession at its full extent: we need to rise the bar and do our job at the best, not for the sake of the project, but for the sake of our role.

You’ll be surprised how much is lost for a poor software … billions of money, years of time, even lives.

Can I change how you see your work?

Yes, I believe. It is just a matter of bad old habits.

Hoang Huynh

Experience Strategist at PRSD

I'm an ill fated romantic technonerd with a passion for anything that makes lights and sounds, I live in the future and I have a very clear point of view on the definition of “experience” , “design” and “innovation”, but I use to talk about it only during coffee breaks.
I often lose myself into infinite activities where I can live, work, teach, learn on how people interact with the future.