ABOUT US
The Company and the People
Oct. 2016
PRSD was legally founded
WE ARE PRSD
( pronounced: PRESIDIO )
We are a mix between a UX Strategic consultancy company and a Design Thinking “brain” provider, which means we provide thinking juice for companies or agencies which want to enhance or boost their teams’ strategic and thinking capabilities for innovation purposes.
It may sounds a bit cheesy, but It’s a helluva work and professionally fun.
Are we an experience design agency? Well, no. Ok, sort of.
We are a think tank team / business unit for hire.
We work well along with design agencies and their clients but also with internal teams and external service providers. We empower our clients with user research activities, design thinking, product ownership and service design.
Think of us as premium high performance motor gasoline additive: the client do have a motor, they have a preferred gasoline, but sometimes, they need a performance and innovation boost.
We are based in Italy, Milan and Bologna, but we all are smart workers.
Yes, smart and workers.
Get in touch with us, hello@prsd.it.
MEET THE TEAM
Hoang Huynh
Managing Partner
Experience and Strategy
“I don’t use any special effect, I am the special effect”
– Jackie Chan
Marco Calzolari
Partner
People / Organizations
“I’d rather be an optimist and a fool than a pessimist and right”
– Albert Einstein
Massimo Azzolini
Partner
Agile / Business
“What should we do next: Something good, something bad? Bit of both?”
– Peter Quill aka StarLord
Irene Capatti
Visual / Service Design
“If you can dream it, you can do it?”
– Walt Disney
Giulia Begal
Interior / Service Design
“Hit me Baby one more time…”
– Britney Spears
Fabio My
Product / Service Design
“Baby I was born this way!”
– Lady Gaga
Marco Di Norcia
User Research
“My loneliness is killing me (and I) I must confess, I still believe (still believe)”
– Britney Spears
Roberto Salodini
UI / Visual Design
“Oops!… I did it again…”
– Britney Spears
Federico Strollo
Business / Finance
“There is no favorable wind for the sailor who doesn’t know where to go”
– Seneca
COLLABORATORS AND ADVISORS
Irene Doda
Content Editor
“You got a dream… You gotta protect it. People can’t do somethin’ themselves, they wanna tell you you can’t do it. If you want somethin’, go get it. Period.”
– The Pursuit of Happyness
Martina Rigoni
StoryTelling
“It’s Britney, Bitch!”
– Britney Spears
Vincenzo Di Maria
Service Designer at Commonground
“Design is the conscious effort to impose a meaningful order.”
– Victor Papanek
Claudia Busetto
Information Architect at Commonground
“There’s a time for departure even when there’s no certain place to go.”
– Tennessee Williams
